>>Ran across this this morning and found it hilarious
>>
>>http://www.wine-economics.org/journal/content/Volume2/number2/Full%20Texts/richardquandt.pdf
>>
>>Warning: liberal use of the word bull****
>>
>>If the following quote (of a quote) isn't a sign of the times, I don't know what does!
>>
>>“...Well, the thing about life is, it gets weird. People are always talking ya about truth. Everybody
>>always knows what the truth is, like it was toilet paper or somethin’, and they got a
>>supply in the closet. But what you learn, as you get older, is there ain’t no truth. All
>>there is is bull****, pardon my vulgarity here. Layers of it. One layer of bull**** on
>>top of another. And what you do in life when you get older is, you pick the layer of
>>bull**** that you prefer and that’s your bull****, so to speak.”
>
>LOL
>
>An interesting missed experiment would be to have provided the generated descriptions to the writers of the real tasting notes and ask them to guess which wine was being evaluated.......


You see the same phenoma in stereo equiptment reviews. The "golden ears" wax poetic about the pricy gear. In the few (rare) times they have submitted to double-blind tests, they were unable to consistently identify the $$$ gear. They could hear differences, but they could not consistently pick out the pricy gear.