>>Ran across this this morning and found it hilarious
>>
>>http://www.wine-economics.org/journal/content/Volume2/number2/Full%20Texts/richardquandt.pdf
>>
>>Warning: liberal use of the word bull****
>>
>>If the following quote (of a quote) isn't a sign of the times, I don't know what does!
>>
>>“...Well, the thing about life is, it gets weird. People are always talking ya about truth. Everybody
>>always knows what the truth is, like it was toilet paper or somethin’, and they got a
>>supply in the closet. But what you learn, as you get older, is there ain’t no truth. All
>>there is is bull****, pardon my vulgarity here. Layers of it. One layer of bull**** on
>>top of another. And what you do in life when you get older is, you pick the layer of
>>bull**** that you prefer and that’s your bull****, so to speak.”
>
>Long time family friends of ours own a vinyard/winery and sell grapes to many wineries in Napa. Years ago, we were tasting a Cab at a winery that had used their Petite Syrah grapes to "fix" the color of the Cab, as it was naturally too light that year. When this was mentioned to the tasting room manager he adamantly argued that their Cab was 100%. It took a direct phone call to the winemaker himself to convince him otherwise. We still laugh about it.
>
>Drink what you like. I've had excellent bottles for under $5 and undrinkable mouthwash priced over $100. Sometimes the grapes even come from the very same vineyard. ;)
>

That is the conclusion I've reached also. Personally speaking, the point of diminishing returns seems to be around $20 for west-coast reds. The few $100 bottles of wine I've consumed were very good, just not 5 times better than the $20 bottles. I enjoy German rieslings and decent ones are impossible to find in MT for less than $30.