>>I don't own a brown jacket
>>
>>Why would I spend all that extra for an iPhone
>
>Duh!.
>
>Because Steve Jobs says you should and Steve Jobs is the god of cool.
>
>Because the cool guy on the Apple commercials will disdain you if you don't get a cool phone. ( I think he has a app for that )

Because you can get them in exclusive trendy colors (the baseline for Apple marketing for the last 2 decades).