In VS2010 when you compile for release, is there a way to override the name of the resulting EXE?

My solution consists of two projects:

Project Name:                                  Assembly Name:
-----------------------------------            -----------------------------------------
MyProject Business Objects.csproj              MyCompany.MyProject.Business
MyProject.csproj                               MyCompany.MyProject.WPF

I was assuming that compiling for Release would give me an executable named "MyProject.EXE." But the resulting .EXE is named "MyCompany.MyProject.WPF.EXE"

It would appear that the assembly name is what is driving the name of the .EXE at compile time. Is does not appear obvious to me that there is any other option or method of controlling the name of the final EXE -- like we could in VFP when we compiled. Am I missing something? Do I have to rename the assembly? And if so, does renaming cause other side effects?

Guy