message = "This plan is not applicable for the Insured's Age and/or Sum Assured";
>message = @"This plan is not applicable for the Insured's Age and/or Sum Assured";
><img src="/myimg.jpg" alt='This plan is not applicable for the Insured's Age and/or Sum assumed' /Notice that the single quote in Insured's terminates the starting quote, which would explain why it's clipping it. Change the single quote to the encoded version of '
message = @"This plan is not applicable for the Insured's Age and/or Sum Assured";
and see if that works instead.