Thomas, I agree with you, and great link.
I'm not sure that throwing money and manufacturing developer fanfare will work this time. A phone is a personal device- unlike a PC on an office desk or even a notebook, and certainly unlike a business software suite. Smart people don't always jump just because something is free- e.g. my wife prefers the MSI x320 I bought for her to the free notebook that came from the hospital. The hospital notebook is actually quite a nice HP, but she prefers the lightweight and undoubtedly cool mini. IMHO phones will be even worse- already many businesses have had to support iPhone because so many execs have turned up expecting to use it.
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us."
-- Shakespeare: Coriolanus, Act 1, scene 1