>As a dealer, he could easily factory-order 18hp models with the 25hp props (no price difference), and as many 25hp restrictor plates as he wanted (at just a few bucks each). No-one cared about the 18hp decals so he didn't bother ordering the 25hp decal kits.
>
>So, us guides got the nicer motors we wanted, and the owner got the cheap price he wanted.
>
>The moral to the story is not to make artificial market distinctions; it's just a license to lose money.

Not sure - yiu still get the "stupid" money (minus some dollars for more marketing and diferent parts...)
with the 18HP price as baseline...