>All those places where they don't dare tell the price up front are around #5 for me, but that's easy to avoid. Just yesterday I was considering buying a VMWare (in case the vmWare player for a single machine was eval version... or in case they had a fair price for soloists), and guess what - on the product page, there was not a single "$". Nor "€". Nada. Want to buy? Call 1-800-xxxxxxx. I hate those, they expect I'd want to talk with a sales professional who'd speak fast and introduce dozen words that mean something inside their corporate culture but nothing to me... I fell for that once, would have cost me $30 but I called them back ten minutes later to cancel (the fastest case of buyers remorse I know of). If I can't find the price on their web page in ten clicks, ctrl+W.

It's not really hidden, but they don't put it right on the product page. Go to the specific product page, scroll to the bottom. Click on Buy Online.