Fact is that Joe Average doesn't want to write Javascript/jQuery but he/she does want to be able to create simple data apps, or even leverage their own niche with a simple idea that can help pay for a new house
I am actually seriously thinking of writing my first test app for my iPad and my phone. Should be fun. But in the meantime, I'll "cling" (your term) to the 200 boxes of ziti I made last year all told with these bitchin' BI tools. Jesus loves me. :)