>>No it's not. There are companies that have RESEARCHED NoSQL for BI solutions, and have found that NoSQL's capabilities for ad-hoc querying and analytics are extremely immature. (Compare that to the MS offerings in PerformancePoint Services, PowerPivot, and Report Builder).

Yes, and just months ago there were companies who RESEARCHED Android and said it was immature. In some ways it was, but predicting the market response is more useful than jamming a stick in the sand where the tide is today and declaring that as the only reality. Things change and markets move. We've had this discussion before.

>>Most BI implementations require (among other things) the kind of data/dimensional modeling, online/predictive analytic processing, and performance management for which NoSQL is anethema.

That's because they're based on RDBMS. That's like saying that petrol is better than diesel because your car uses petrol. Everybody accepts that this may be true for your car, so lets not pretend otherwise- but lets also accept that your car is not the entire topic.

>>For many LOB and Business Intelligence applications, with requirements for flexibility in exploring databases, there isn't much of a revenue opportunity. Relational and analytic databases trump NoSQL every time. For most BI implementations, "soft data" is, once again, marginal.

Did you perform a NoSQL analysis of available literature as I recommended? Because it sounds as if you're saying that you like where the tide is today and refuse to tolerate any foolish suggestion that it may go in or out.

>>And speaking of great revenue opportunities - I'm at the beginning of a rather substantial training/consulting project with the MS BI stack. <s>

I presume you know what the NoSQL proponents say about that. ;-) In any case, the plural of "anecdote" is not "data" unless you've got a giant NoSQL collection of anecdote. ;-)

Look, I'm not stating a position here at all: I'm saying that people should take a look, just as I suggested that Android might be worth a look long before its dominance became so obvious. Had it gone the other way, still my advice would have been relevant IMHO.