>>Oh year just like the Kinnect modeled after apple's...ah...er... oh they don't have one.... and the xbox 360 after... ah err.. oh wait they dont' have that either.. MS had phones from 2001 on, they sure followed apple who released the iphone in 2007....yep they're followers all right..

The market agrees with your assessment of MS's gaming stuff: profits in MS's entertainment division grew by 83% in their recent report. MS simply has not needed to spend hundreds of millions of $$$ and incentivize, because people like it and want to buy. Apple experienced similar after it introduced iPhone that contributed strongly to Apple's renaissance as the leading IT corporate rather than a struggling also-ran.

FWIW, MS's main profit centers were its Office business (which delivered almost half MS's profits) followed by Windows (which fell). Gaming delivered only 8% of profit. Bing and mobile remain deep holes into which profits from other divisions keep being poured, including all of the profit from Kinect that was released in a similar timeframe.

Perhaps the future will bring mobile profitability for MS from a different direction: http://mobile-device.biz/content/item.php?item=30610