>Actually, it *is* different than Microsoft. Apple controls much more of the system. Hardware, OS, and is very strict on what gets approved for the app store and can kick you out for no reason at any time.

Apple is a worse control freak, for sure. Apple has always been Microsoft's wet dream - it's only that they didn't know how to do it. Imitation as highest form of flattery etc.

>Some companies are starting to fight back back http://www.niemanlab.org/2011/06/the-financial-times-shuns-the-app-store-but-not-the-ipad/comment-page-1/

It will be interesting to watch. I expect some sort of wider reaction from the market.