>>>It's a limit for individual value in a column.
>Let me restate it just to be sure.
>The size of the contents of varbinary(max) data in one column of one row cannot exceed 2GB, but there is a much larger limit for the sum of the size of the data in that column in all the rows in the table.
>
>Is that correct?
>If so, do you know that much larger limit?

SQL Server Limits and Capacities

http://msdn.microsoft.com/en-us/library/ms143432.aspx

As you can see from that link, there seems to be no limit per table and the DB size is 524TB.