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Behavior Control : Case Study McDonalds
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27/07/2011 14:47:49
 
 
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Forum:
Food & Culinary
Category:
Restaurants
Title:
Behavior Control : Case Study McDonalds
Miscellaneous
Thread ID:
01519368
Message ID:
01519368
Views:
78
McDonald's on Tuesday said that it would add apple slices and reduce the portion of French fries in its children's meal boxes beginning this fall, effectively taking away consumers' current choice between either having apples with caramel dip or fries as a Happy Meal side.

Why would they do this? To stay ahead of regulators who are targeting fast food.

The move by McDonald's...comes as fast food chains face intense scrutiny from health officials and others who blame the industry for childhood obesity and other health-related problems.

Remember, it's not the parents fault they buy the fast food, it's the big bad evil corporation who provides it.

Critics wasted no time complaining that McDonald's changes don't go far enough.

Behavior controllists are never satisfied.

Kelle Louaillier, executive director of a group called Corporate Accountability International, said McDonald's is just trying to get ahead of impending regulations that will restrict the marketing of junk food to children and require restaurants to post nutrition information on menus, among other changes.

Duh! It's called running a business.

How 'bout some good ole feel good BS. ;)

Cindy Goody, McDonald's senior director of nutrition, said that the new directives are "absolutely not" related to new regulations. Rather, she said, they're a response to customers asking for healthier choices.

Bzzzzzt! Wrong! As pointed out in the next sentence:

But apparently, customers aren't making those choices in practice. Indeed, only about 11 percent of customers were ordering apples with their Happy Meals, even though 88 percent were aware they had the option, the restaurant said.

Customers don't want the healthy crap when they go to McDonalds.
http://hosted.ap.org/dynamic/stories/U/US_MCDONALDS_HAPPY_MEAL_CHANGES?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2011-07-27-00-54-46

Here's another example:
http://www.latimes.com/health/la-he-food-deserts-20110712,0,537936.story

Even the First Hippocrite Lady doesn't want the healthy crap she espouses.
http://www.washingtonpost.com/blogs/44/post/michelle-obama-has-1556-calories-meal-at-shake-shack-outing/2011/07/11/gIQAgwPE9H_blog.html
Wine is sunlight, held together by water - Galileo Galilei
Un jour sans vin est comme un jour sans soleil - Louis Pasteur
Water separates the people of the world; wine unites them - anonymous
Wine is the most civilized thing in the world - Ernest Hemingway
Wine makes daily living easier, less hurried, with fewer tensions and more tolerance - Benjamin Franklin
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