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Google buys Motorola Mobility
Message
From
18/08/2011 10:43:50
 
 
To
18/08/2011 09:38:14
General information
Forum:
Android
Category:
Other
Miscellaneous
Thread ID:
01521151
Message ID:
01521238
Views:
63
Google bought Motorola for one reason and one reason only. Patents. Compared to Microsoft and Apple, Google has very few patents, especially in the mobile arena. They knew they would have to end up paying their competitors to license the patents. Now, they can negoiate cross licensing and probably pay nothing.


>Great question, MIke.
>There are several reasons, but the most important one is that the "accounting problem" has basically been solved and companies are generally happy with or will put up with the systems that they have because there is little or no marginal benefit to upgrading to higher priced systems.
>
>After all, how sexy can I make printing a check or posting a journal entry be?
>When is the last time you heard someone say "Wow, look at how that balance sheet ties out!!!!! ?"
>Believe it or not, people used to say things like that.. just as my father used to marvel at how the engine started when he pressed the starter on his car.
>
>The second is QB, which is the Walmart of that market. It does what it does very well at low prices and that's great for the customer, but it has wiped out the low end of this market, which we once used as a seeding ground for larger systems.
>
>Finally, the recession and M&A have drastically shrunk the middle market. The business community has becomes increasingly divided into very large companies which use Oracle, SAP, etc and tiny companies which use QB.
>The accounting system industry has mirrored that pattern and the number of vendors selling to the middle market has shrunk drastically.
>
>In 1999 there were more than 100 Mid Market Accounting System VAR's like us selling to the NYC area. Now there are fewer than 10.
>
>There has been a corresponding shrinkage at the top end as well.
>
>For the VAR, the money to be made in this market is in developing customer-specific applications that interface with the accounting system.
>That's what we do and it's a pretty good field, but that produces zero revenue for the accounting system vendor and if anything makes it less probable that the customer will ever change the accounting system.
>
>So when MS bought Great Plains and Navision at the peak of the market, they were doing what Google was doing.. reading yesterday's newspaper.
Craig Berntson
MCSD, Microsoft .Net MVP, Grape City Community Influencer
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