Who is the target market for this app? Is it something you want to sell?

>Hi,
>
>If anybody done any work or some research of developing a business application for iPad, I have a question. I have two options (at least I can't think of others now): 1. Using MonoTouch from Xamarin develop a native iOs/mobile application or 2. using HTML5 with ASP.NET creating a web application. Which approach would you recommend? TIA.