That's only part of the reason. I keep coming back to what I said earlier. People don't buy tablets. They buy iPads. Microsoft has to convince people to buy a tablet. If MSFT leaves marketing primarily up to hardware vendors, as they seem to have done with the WinPhone, it won't take long for the press to declare Win8 Tablets will go the way of WebOS.

>The reason iPad sales massively dominate is not the pricing. It's the iOS apps in the app store as well as the overall ecosystem (accessories, iTunes, etc).