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Netflix -- when good companies go bad
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À
11/10/2011 06:05:47
Dragan Nedeljkovich (En ligne)
Now officially retired
Zrenjanin, Serbia
Information générale
Forum:
Movies
Catégorie:
Netflix
Divers
Thread ID:
01526009
Message ID:
01526022
Vues:
61
>>From the news --
>>
>>http://www.cnn.com/2011/10/10/tech/web/netflix-qwikster-reaction/index.html?hpt=hp_t1
>>
>>The news from Netflix continues to astound me. This is a company which literally revolutionized an industry. They seemed to do everything right and have a shrewd eye on the future. A perfect example was what founder and CEO Reed Hastings said all along, that they named the company Netflix, not DVDs In The Mail, for a reason. Now that they have driven a stake through the heart of the existing movie rental industry and are making that vision come true they seem to be making nothing but blunders.
>>
>>I really am baffled. Two part question --
>>
>>1. Do you agree they have lost their way?
>
>They have. They keep emailing me to come back, regularly, every few months. Then when I try to do that, I get a message that, due to copyright bla bla, they can't offer any services to me as long as I am at my current location. Then a few months later they try again. Which means their sales/marketing has no clue, their user database is not updated (something, somewhere, should register that my IP adress has changed drastically since the time I canceled subscription... and I think I have stated moving out of the US as reason).
>
>Their service was getting sloppy, too. The last time they goofed was when I got a disc which was broken (literally, as in fractured) - in two pieces. I returned it and lodged a complaint; they sent a replacement soon enough... the same broken disc again. It wasn't even pulled out of circulation.
>
>They are also trying to get away from the DVD business and emphasize the streaming aspect - but the main reason I subscribed was to find the rare titles that nobody else had, and which are not offered for streaming. They can have, and do have, a far larger assortment of discs than what they stream, and yet they are trying to drop that.
>
>>2. If yes, why?
>
>The market, as they see it, is pushing them to innovate and change. They have reached their perfect state a couple of years ago - the streaming content for the masses, wide choice of everything else on discs, reasonable speed of delivery, acceptable pricing. But no, the market perception is "progress or die", so they kept making changes for changes' sake. Market perception is often ruining good things, forcing things to be fixed when they weren't broken.

Lots of good points. I completely agree about trying to fix things that aren't broken. Some of my favorite and most used programs have become bloated with features I don't need. Quicken, TurboTax, and Office are three that come to mind. Now I generally don't upgrade most programs unless I have to.
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