(UPDATE - Sorry - Thought I had selected Windows Phone category..)

I just tried making a sample Silverlight wp7 app in VS2010 (with SDK7.1). Works fine in the emulator.

Then I wanted to try it on my phone.

Obviously I'm an idiot for thinking I should be able to deploy or debug to my Windows Phone Device (selectable from VS2010) via USB with Zune installed and connected to the phone.

I get an error that my phone is not developer unlocked (why?).

Further research says I need to go to AppHub to register (why? - I'm trying to publish my app to my phone directly.).

I go there and fill in everything until the (apparently) last step - AppHub wants $99/year to register (WHY?? - I'm trying to publish my app to my phone directly!!). I skip that step.

OK - I try to use Windows Phone Developer Registration. No way - my AppHub registration is incomplete - I haven't paid my $99/year extortion fee!!!

Am I missing something, or is Microsoft the blood-sucking money pit people say it is, and my windows phone development is at an end?

I hope I'm missing something.

If I actually pay the extortion fee and build/test an app I want employees here to use (not public, not for sale), how the hell do I deploy the application?