>>Anybody ever heard the term "boutique" applied to a software company? As in "boutique software company"?
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>I've heard my business described that way. I also rather like Barb Peisch's ( or is is Lisa's? ) use of "bespoke" . I sometimes steal that.
I am still not sure if I will use any of the terms, boutique or bespoke, when describing my business. Someone may misunderstand and it will cause more harm than good (in the marketing of the business).
"The creative process is nothing but a series of crises." Isaac Bashevis Singer
"My experience is that as soon as people are old enough to know better, they don't know anything at all." Oscar Wilde
"If a nation values anything more than freedom, it will lose its freedom; and the irony of it is that if it is comfort or money that it values more, it will lose that too." W.Somerset Maugham