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What's in a name?
Message
From
29/04/2012 12:10:28
 
 
To
29/04/2012 11:17:31
General information
Forum:
Visual FoxPro
Category:
Other
Environment versions
Visual FoxPro:
VFP 9 SP2
OS:
Windows 7
Network:
Windows 2003 Server
Database:
Visual FoxPro
Application:
Desktop
Miscellaneous
Thread ID:
01542847
Message ID:
01542848
Views:
111
You could do the Microsoft thing: "Expert Accommodation, Small Hotel Professional Edition 2012". OK, maybe not.

How about "Expert Inn Keeper"

>We have a vertical market application; it does reservations, accounting etc for hotels and accommodation units (Student accommodation, Apartment rental etc). We have always marketed as "Expert Hotelier" and "Expert Accommodation" to appeal to the two markets.
>
>We now have the opportunity to sell a "cut down" version of the hotel product through a 3rd Party, the marketing potential is huge so we can't ignore it, we need to differentiate the product as the price differential will be considerable. We intend to remove a number of features and limit the number of "units" (rooms/apartments) to justify this.
>
>Internally we are having a debate about naming the cut down version "Express" or "Lite" or "Light", none of which really appeal to me.
>
>Anyone any ideas or seen any nice naming that might work?
>
>
>Gary.
Craig Berntson
MCSD, Microsoft .Net MVP, Grape City Community Influencer
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