Seems of the three Express would work as that is what Holiday Inn uses to imply the stripped down version in their chain. Implies streamlined and fast rather than less features.
>We have a vertical market application; it does reservations, accounting etc for hotels and accommodation units (Student accommodation, Apartment rental etc). We have always marketed as "Expert Hotelier" and "Expert Accommodation" to appeal to the two markets.
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>We now have the opportunity to sell a "cut down" version of the hotel product through a 3rd Party, the marketing potential is huge so we can't ignore it, we need to differentiate the product as the price differential will be considerable. We intend to remove a number of features and limit the number of "units" (rooms/apartments) to justify this.
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>Internally we are having a debate about naming the cut down version "Express" or "Lite" or "Light", none of which really appeal to me.
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>Anyone any ideas or seen any nice naming that might work?
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>Gary.
Charles Hankey
Though a good deal is too strange to be believed, nothing is too strange to have happened.
- Thomas Hardy
Half the harm that is done in this world is due to people who want to feel important. They don't mean to do harm-- but the harm does not interest them. Or they do not see it, or they justify it because they are absorbed in the endless struggle to think well of themselves.
-- T. S. Eliot
Democracy is two wolves and a sheep voting on what to have for lunch.
Liberty is a well-armed sheep contesting the vote.
- Ben Franklin
Pardon him, Theodotus. He is a barbarian, and thinks that the customs of his tribe and island are the laws of nature.
