>We have a vertical market application; it does reservations, accounting etc for hotels and accommodation units (Student accommodation, Apartment rental etc). We have always marketed as "Expert Hotelier" and "Expert Accommodation" to appeal to the two markets.
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>We now have the opportunity to sell a "cut down" version of the hotel product through a 3rd Party, the marketing potential is huge so we can't ignore it, we need to differentiate the product as the price differential will be considerable. We intend to remove a number of features and limit the number of "units" (rooms/apartments) to justify this.
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>Internally we are having a debate about naming the cut down version "Express" or "Lite" or "Light", none of which really appeal to me.
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>Anyone any ideas or seen any nice naming that might work?
"Starter", or a synonym?
http://thesaurus.com/browse/starter"Simply"?
"Essentials"?
Regards. Al
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