>>>The consultant replied that this was, in fact, not their business at all. B&D are in the business of selling holes
>
>I've heard that one before and while it's pithy it's only true if you define your mission as making tools that let people make holes. Suppose, for example you made such a great tool that in some cases the hole would no longer be needed?

That holes might not be needed one day is niether here nor there in respect of this story which simply highlights the mindset between tool focused and results focused. It doesnt matter if the tools change. What matters is the results desired.

>In many cases the medium really is the message. Or to put in another way, new tools can make entirely new results possible.
Think of the world before and after the Model A Ford, jet travel, TV,, the transistor, or the internet.

That is not being debated.