>Dragan,
>
>>>>Interesting church specifications: http://www.theregister.co.uk/2012/11/21/apple_v2_analysis/
>>>
>>>S'alright. Costs are built in to the sale price of the product :-}
>>
>>Which is why I just love it when I find a good product where nearly no budget was (in)appropriated for advertising - so I know I'm not paying for that waste.
>
>To be honest, I'm only interested in the ROI ratio. Whether the owning company wasted money or not is in fact irrelevant to me.


Buying advertised products helps the advertising industry. Then their competition buys more advertising to counter them. It's like a weapons race. Everybody has to pay because everybody else does. Or so the advertisers want you to think.

It works, inasmuch as most of the people believe it does. This belief is the only major success of the advertisers.