Best example is the Microsoft Kin
http://www.threebillion.com/dark-marketing-microsoft-kin/

Sadly the video is gone - (I haven't looked elsewhere for it), but I did see it on T.V. once and 'creepy' is a good word to describe it. At first I wondered if it was even a real ad or a like a saturday-night-live skit...I about fell out of my chair I couldn't believe it. Of course the disaster marketing wasn't the only reason the phone was pulled after just 48 days on the market - it was also a stupid product to begin with.

>Microsoft hasn't done good marketing in many years
>
>
>>Not very good marketing in my view, if that is what they wanted to do.