You always have to keep the client's budget in mind. If you blow the entire budget and don't have anything to show for it, you won't be asked back. Long term relationships are important.

>One of our clients put it well when he said something like:
>"There's "budget" money and there's money that would otherwise pay for your kids' tuition and you'd better know the difference."
>
>Most of our clients are spending tuition money.
>I think that Craig is talking about spending budget money.
>I doubt that much tuition money would go toward esthetic rewrites.