>>I wonder what it is like to ride one of these bikes.
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>>http://www.dailymail.co.uk/sciencetech/article-2321942/The-British-engineer-really-HAS-reinvented-wheel-Loopwheels-abandons-spokes-springs.html
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>I think that's a cool idea. If they can be made reasonably priced, you could tailor the suspension of a bike by using a different loopwheel spring.
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>The article says they are made from carbon composite strips. I'd be a little leery of how well they'd hold up over time, but that may be a non-issue.

The price issue would only apply to the lower end cycles. People now seem prepared to pay (to me) eye watering amounts for bicycles.

I don't know does carbon fibre degrade over time.