>>On the webs, there is, at least, the ad blocker.
>
>You say 20% ...but of that only 3% of that is useful. There is a demand for "non stupid tv".
That's a minority demand, and it's the least useful demographic for ads. Those people are about to be doubtful about what is sold on the screen, and are prone to independent thinking when buying. All in all, the good advertising money would be wasted on them.
Update: just occurred to me, there may be a general blackout on the news. How black? Sales pitch black.