I totally agree with your point, and I'm not a stranger to Cyrillic myself )). Though when promoting something to an audience it's good to use a language known to a majority?
Would you click on this link without further thinking? ))
יש לך יום טוב!
or this?
有一個很好的一天!
* * *
Monty Python Hungarian Phrase Book
http://www.youtube.com/watch?v=2YYM209GJoE