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Is this sexist?
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From
07/02/2014 09:53:45
John Ryan
Captain-Cooker Appreciation Society
Taumata Whakatangi ..., New Zealand
 
 
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Forum:
Social marketing
Category:
Marketing
Title:
Is this sexist?
Miscellaneous
Thread ID:
01593620
Message ID:
01593620
Views:
55
Air New Zealand produces quirky advertisements and safety videos (check on Youtube) usually with double-entendres and inside jokes for those who live down under.

But the latest is causing a storm about sexualizing women. Filmed in the Cook Islands which in 2014 is the way the Bahamas were 50 years ago, iow an unpaved paradise, it features swimsuit models.

http://www.youtube.com/watch?v=kL6R2yq7R8M

Curiously, this one didn't generate the same reaction:

E.g. http://www.youtube.com/watch?v=KS06IW1bdLg

Is this sexist, or just Air NZ being very smart generating free publicity?

kL6R2yq7R8M
KS06IW1bdLg
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us.
"
-- Shakespeare: Coriolanus, Act 1, scene 1
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