>>Quickest way I know of to answer that question is to reverse the gender. Would it still be funny/quirky/etc with barely dressed men?
Check out the second video -
http://www.youtube.com/watch?v=KS06IW1bdLgFWIW usually there's more to this than meets the eye (bad pun) - e.g. one of the naked baggage handlers was the airline's CEO and usually there are rugby players and others playing bit parts.
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us."
-- Shakespeare: Coriolanus, Act 1, scene 1
