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Is this sexist?
Message
 
 
To
07/02/2014 09:53:45
John Ryan
Captain-Cooker Appreciation Society
Taumata Whakatangi ..., New Zealand
General information
Forum:
Social marketing
Category:
Marketing
Title:
Miscellaneous
Thread ID:
01593620
Message ID:
01593658
Views:
39
>Air New Zealand produces quirky advertisements and safety videos (check on Youtube) usually with double-entendres and inside jokes for those who live down under.
>
>But the latest is causing a storm about sexualizing women. Filmed in the Cook Islands which in 2014 is the way the Bahamas were 50 years ago, iow an unpaved paradise, it features swimsuit models.
>
>http://www.youtube.com/watch?v=kL6R2yq7R8M
>
>Curiously, this one didn't generate the same reaction:
>
>E.g. http://www.youtube.com/watch?v=KS06IW1bdLg
>
>Is this sexist, or just Air NZ being very smart generating free publicity?

Sex appeal sells. That's not new. I am surprised the first ad generated outrage.

I really liked New Zealand women. The thinking man's dream. They were smart, convivial, friendly. And goers, I mention only in passing. There was one I really should have asked to marry me.

kL6R2yq7R8M
KS06IW1bdLg
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