>>These days it seems in print you see the tortuous "more well-known" and "most well-known" instead of "better-known" and "best-known".
>>
>>Also, a new tipping point. With the exception of large advertising campaigns (where mistakes would bring ridicule and be expensive to fix), it seems that "its" and "it's" are used improperly
more than half the time. The other day I saw a single sentence that contained both "its" and "it's", and was dumbfounded that both instances were correct - it's that rare these days. Far more common in that circumstance is for the writer to get them both wrong.
There was a moment - a glimmer of hope, when correct usage of "its" and "it's" briefly nudged back ever so slightly over .500.
Then, you wrote this sentence:
>I know, its difficult to remember it's correct usage.
Now, all hope is lost - woe and despair are our fate. The Dark Side has won.
;-)
Regards. Al
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"Never let your sense of morals prevent you from doing what is right." -- Isaac Asimov
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