>>These days it seems in print you see the tortuous "more well-known" and "most well-known" instead of "better-known" and "best-known".
>>
>>Also, a new tipping point. With the exception of large advertising campaigns (where mistakes would bring ridicule and be expensive to fix), it seems that "its" and "it's" are used improperly more than half the time. The other day I saw a single sentence that contained both "its" and "it's", and was dumbfounded that both instances were correct - it's that rare these days. Far more common in that circumstance is for the writer to get them both wrong.
>
>I never finished, and now can't find, the post-processor .prg I started writing, which would fix all of this. The specs would go like this:
>
>- replace each "it's" with "it is"
>- replace each "its" with "it's"
>- "try and ~verb~" with "~verb~ and try"
>
>I had more ideas back then, and then just gave up.

I'm guessing things in English were tipping faster than you could keep up ;)