>>http://www.theregister.co.uk/2014/05/02/french_software_developers_are_all_beautiful_women/
>
>Quite sorry for Windev.
>
>Of course, this stupid parochial marketing material is unrelated to the product itself and its technical merits. This company remains a relatively small shop with limited exposure to "Fortune 500" corporate cultures (is it really that bad, I wonder...). As you may be aware, French people are not really easy to get started on those subjects - most do not care. This unfortunate marketing material will certainly not help. It never did really!

From my very limited experience I think you're right, French people, including French women don't get too worked up about stuff like this.

Last I heard, in North America university/college enrollment is something like 60% women, and climbing. Dunno what the ratio is in STEM. Still, as time goes by more women will move into positions where they can influence purchases of products like WinDev.

As a side note, I've heard some young women are concerned about the growing female enrollment in higher education. Especially, those who go to college to get an MRS ;)