>By the way - your slogan lines - The only thing normal about database guys is their tables? Inaccurate. The only thing normal about great database guys is their tables. The rest might normalize at all. :)
I've seen a guy who was boasting his "highly denormalized database magic", something he called "the Borg engine"... which he sold to the management of the company. There were two speed characteristics of interest: the speed of the database, which was dismal, and the speed at which the company burned investment money and sank. Ah, the dot com bust...