>Meanwhile companies whose names are at tip of tongue all over the world having made their fortunes with websites, now are unanimously focused on native device apps and are incentivizing customers to use the app rather than the browser. Backend, shmackend- it's a commodity or ought to be, and competitive advantage is going to be at the customer-facing piece = the device.
I think you will find this article interesting:
The Web Is Dying; Apps Are Killing It
"The five senses obstruct or deform the apprehension of reality."
Jorge L. Borges?
"Premature optimization is the root of all evil in programming."
Donald Knuth, repeating C. A. R. Hoare
"To die for a religion is easier than to live it absolutely"
Jorge L. Borges