>>Hi Srdjan,
>>
>>Check MS, google, Apple, Oracle or any software company you might thing of. This Windev company is a (relatively) small shop but they have a product that can certainly appeal to a wide international audience. They spend a lot of energy into the technicalities. The product has come a long way since the nineties when it was an also-ran that could not serious compare to the various US counterparts (including the fox)... Windev are shooting themselves in the foot in terms of marketing, not rare case in French biz. They have a massive part of the local "independent developer" market and have a global ambition now. But I can certainly guarantee that this marketing orientation, some sort of joyful reminder of their startup phase, has not helped them in any way within corporate France.
>>
>>This dated marketing - I certainly do not care as a male... - is not in line with the technical engineering effort that have made their way into this brilliant piece of gallic technology. Did I say gallic? Yep! Just a disappointed fellow national with possibly a broader international biz experience than most windev staff.
>>
>>Daniel
>
>Having good looking girls and guys promote products of every type imaginable is rampant throughout the western world. Every product from shampoo to cars to houses to alcoholic beverages makes use of what society deems are good looking people. Like cars much? Like Corvette, Lamborghini, Ferrari, BMW, Audi, Jaguar, ... Ever been to a car show? http://tinyurl.com/nslrtrr . France is no exception to this. It is hypocritical to call PC Soft out on it all the time but think it's OK to look at an advert for coffee, or travel, or movies, etc. and not comment.
>
>In their latest brochures they have toned down the use of models (guys and girls) to just a few here and there. Nothing extraordinary. It's amazing, when MS didn't market VFP it was endless complaints from the community. Now a company produces a state of the art product (which would be VFP 20 if it was still going), releases new versions every year, produces marketing materials, brochures, videos, interviews, website, free trials, etc., etc., and still we complaining. If we are all so clever with marketing maybe we should become marketers rather than programmers.
>
>Yeah, Microsoft never uses pretty girls to promote their products - only ugly trolls (see image attached).
>

I was just kidding :-)
But you gotta admit, those brochures did seem unusual for software company.
OTOH if product is good (which PC Dev WinDev seems to be) then none of this marketing mumbo jumbo really matters.
Down the line, good product is ALL that matters. (Unless company is huge monopolist of course...)

I am actually bored to death with those usual BS artists soundbites like;
'...Minimizing costs... Increasing productivity... lets developers/users focus on... instead of... blah...'
and all those highly polished websites contents which say everything and nothing at the same time for most part.


This one was bit over the top, but at least colorful. :-))