>>>Not sure what you mean ... what kind of clever feature do customers look for, that an hybrid app can't address?
>Sounds like science fiction to me...
>>>What not just remain factual, discuss what customers really need today and how we can address these needs, rather than waving as a necessity something that we don't even know if it'll ever happen?
>
>Utilizing hardware features has been a known advantage of native apps for years. As a trivial example, Android's "back" button allows a different screen interface compared to iOS that needs a screen button. As a more advanced example, IMHO people who purchased the latest Android phones because of facial recognition interfacing features will expect that to work in their business apps too. They won't want plain screen GUI because somebody else insists this is the way business apps should be done. It's accelerating: the new Google chips to allow gesturing to control devices will be an expectation for people who buy a device because it has the feature.
>
>I'm not convinced you can segregate the market into business and consumer uses that are assigned different needs. People choose a comfortable device and want to use it, period.

OK, fair enough, that'll happen for sure. And web apps will be able to somehow support these devices and features.

Using an hybrid app env. like Cordova exposes many device events to a Web 'page'

http://cordova.apache.org/docs/en/5.0.0/cordova_events_events.md.html#Events

e.g.

The "deviceready" event fires when Cordova is fully loaded.
document.addEventListener("deviceready", yourCallbackFunction, false);

So a mobile web app can both share business information on a server in a convenient way, and take advantage of most of a mobile device features.