>Apart from delivering a non-answer, may I add a few lines:
>1- monitoring social media is indeed a costly activity, means full-time jobs and sometimes host of them,
>2- social media that targets business are of course different from the ones that targets the consumer.
>
>IMHO, LinkedIn is the only BtoB -targeting social media that make sense to-day. It will have cost though. It makes a lot of sense:
>1- if you have active recruitment campaign to run as well at the same time...
>2- you target Management-or-Finance-Or-HR-related activities.
>
>As I said, all this is IMHO. I have zero experience of the matter but a few personal contacts in social media shops and social-media-related businesses.
>
>Eagerly expecting feedback from small or midsize businesses have use EFFECTIVELY social media for BtoB marketing.
>
>Cheers
>
>Daniel
>
>PS: Active decision-makers on social media to-day? I still have a lot of doubt about it. Except in TV, Comm and advert businesses of course:)

Daniel - you make a lot of sense - my background is Advertising marketing and IT and I run my own consultancy - what do you do?