>>>It's very simple - if they put out a platform and nobody codes to it they are screwed.
>
>Too late- the opportunity was in 2007 when Jobs also thought web apps were the way to go. In 2015 Apple and Google both report booming sales via App Stores/Google Play. Apple and Google are not screwed. Apps are not screwed and developers who co-operated had 15 billion reasons in 2014 to be happy with apps too. Whereas (as you note) web is getting screwed on Apple and is about to be screwed on Google with deep links and Google Now that takes away most of the reason to use a browser in the first place.

I don't see deep linking as an issue. Anyone could passed a deep link to anyone else and anyone could navigate to one since day one. For websites which don't like navigation which goes directly to a deep link and bypasses the home page, well, too bad. And it was "too bad" always. Actually, that was bad behavior - don't you hate it when you get a link to search results on any site which has its own search, and when you navigate to it, there's nothing, you have to type all of it from scratch, learn how search works there etc.