>>>You might have missed some interesting magazine articles in the early 2000's questioning Ballmer's strategy - eg I remember a very good one in the Economist - I wish I had torn it off.
>>>
>>>To me, all these language and infrastructure issues were valid before Y2k - like 4-stroke engine became a standard in the 20's.
>>>
>>>Because he never believed in the outcome of the Internet, Ballmer just applied what he learnt at business school (AKA Gartner Magic Quadrant) - once you have a large share on a growing market, you're immune.
>>>
>>OK, so again, Baller was wrong.
>>
>>You're implying that there was a correct strategy and he missed it.
>>
>>What was it?
>
>Mobile OS mimicking the phone he thought of as irrelevant, and Open Source. Google just mixed those 2 things together...

Google gets almost 70% of its revenue from advertising.
Should MS have gone into the advertising business?