>>> They taste the way the mainstream yogurts tasted back in the late 70's, with a little bit of a tang.
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>Yep. Check out the deleted scene from filming of Borat in 2005-2006 where he's looking at processed cheese and compare to the artisan dairy sections in many US supermarkets a decade later. You can still get the processed stuff but there's lots of soft rind, greek and other options.
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https://www.youtube.com/watch?v=Kz8OkD6llGYThe whole "soft is nice" in cheeses is a marketing gimmick to sell more water at the price of cheese. Same goes for bacon, ham, bread, sausage and beer.
