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It is OK to be used in this context?
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From
30/07/2015 17:27:37
 
General information
Forum:
Business
Category:
Creative writing
Miscellaneous
Thread ID:
01622718
Message ID:
01622719
Views:
71
Likes (1)
>Hi everybody,
>
>I came across this phrase in the company's website
>
>"provides quality products, offers outrageous customer service and leads the charge for industry advocacy."
>
>Do you think that "outrageous" is OK in this context? To me it was sort of the red flag and not the word I'd use on the front page for the company's overview.
>
>What do you think?

I've seen it used that way before - some might think it edgy/hip/humourous. "Outstanding" would be the expected word, maybe they want to get readers to think.

An old jab is "They put the 'cuss' into Customer Service".

I heard on the radio yesterday that Bryan Adams had a guitar defaced by Air Canada: http://www.citynews.ca/2015/07/27/cuts-like-a-knife-bryan-adams-seeks-answers-from-air-canada-after-his-guitar-is-marred/

Apparently he said of Air Canada customer service, that "They're not satisfied until you're not satisfied" ;)

I should add that in your original sample phrase, they would have lost me even before they got to "outrageous". Saying they "provide quality products" is utterly meaningless. It would actually be more meaningful to say "Cadmium Free!" (assuming that's true :))

Although, the whole "{obnoxious substance} Free!" advertising ploy is quite nasty. You see two different brands of shampoo next to each other on the grocery shelf. One says "Cadmium Free!". Which one will you buy?
Regards. Al

"Violence is the last refuge of the incompetent." -- Isaac Asimov
"Never let your sense of morals prevent you from doing what is right." -- Isaac Asimov

Neither a despot, nor a doormat, be

Every app wants to be a database app when it grows up
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