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>>If you don't like what Microsoft is doing, you don't have to use them. There are lots of other options.
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> PMFJI.....but...there are??? :)
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>And BTW, I love Win 10 so far.
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>My 2 cents on the entire data collection - I've never gotten all that worked up about it (unless, of course, someone uses it for harmful reasons)

There may be no malicious intent, apart from making money on selling. Whether they'll sell your general habits, or collect info on the time spent on websites, or the writing patterns in your emails, to anyone wishing to tailor their ad campaign, or anyone who'd pay them to host one on your machine, it's just pure old greed. However, when it comes to anything like an emergency (and there'll always be someone who'd find a way to convince the others that "this cause trumps your privacy concerns"), the malicious intent may be invented as an afterthought.

An example that I remember: in a Kroger supermarket, a guy slips on the wet floor and sues for damages. They pull up the data collected from his Kroger card, and present his history of buying beer, trying to prove that he fell because he was drunk.