>>TANSTAAFL

As popularised by Robert Heinlein. ;-) For most online products and services (apart from the likes of UT that continues to allow freeloaders:) unless there's a defined fee, we should expect to be subject to advertising or to having habits and interests packaged for sale. Apart from the MS familiars who are accustomed to eating for free, everybody here paid for one or usually several iterations of Windows and might have preferred the paid option for Windows10 as well- but it seems we are not the target population. "Developers, developers, developers" has been replaced by "Gen Y, Gen Y, Gen Y" whose expectations include "free" OS. Meanwhile we and our grandpa boxes are being relegated to history.