>>>Hi Victor,
>>>
>>>On my new laptop with Windows 10 I noticed that LifeJournal often shows the Ads. I didn't notice the same behavior on my old Windows 7 laptop. I'm running Office Scan right now, but do you know how can I make that LifeJournal site to not show ads?
>>
>>This may not help with that particular issue but be sure to go through Windows 10 Privacy settings and make adjustments as required: http://www.slate.com/articles/technology/bitwise/2015/08/windows_10_privacy_problems_here_s_how_bad_they_are_and_how_to_plug_them.html
>
>Thanks, Al. I don't have time to read that page now, I'll read after I return. But even this page shows ads - that makes me concerned as I already got something bad in that new laptop.

If UT pages are showing non-UT ads you have a definite problem. In the past a few ISPs have experimented with ad injection e.g. http://www.infoworld.com/article/2925839/net-neutrality/code-injection-new-low-isps.html but they've generally backed down after screams of protest and the potential illegality of such actions.

More likely you have malware.

If you know you had malware and thought you got rid of it, then clearly you didn't. Which means it's advanced and persistent, probably with a rootkit, RAT, keylogger etc. In that case you only have a few realistic options:

1. Take it to a virus removal specialist. They may be able to remove it without wiping your computer, but be aware that some commercial antivirus removal services will wipe your computer and restore it to its original factory condition, deleting all your files and programs. Without a complete wipe you can never be 100% sure the infection is gone (and sometimes not even then - see below)

2. Windows 10 has some new recovery features e.g. "reset" but my gut feel is they won't be effective against an advanced threat: http://windows.microsoft.com/en-ca/windows-10/windows-10-recovery-options

3. Back up your user files, then completely wipe the computer and reinstall Windows and all your programs and files

It's worth noting that some very advanced malware persists even across disk wipes, by embedding itself either in the system BIOS or in the firmware of disk devices.