This part may not be needed. It is one way to get the data from WebAPI into a web page, but there may not be any UI at all. Another application can call WebAPI to get data and do anything else with it.

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>On the client you can make calls to WebApi using XMLHttpRequest or, maybe better, use the angularjs $https service (or the higher level $resource service). The advantage of angularjs is that it can update the DOM automatically when data is received (basically acting as a MVC/MVVM type controller on the browser).
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>If you want to give me an example DB table I could probably knock up a concrete example for you....