>there is no istruction IntuitMeasure, and the question becomes:
>how do you measure the ugliness of a string?
>:)

The ugliness is in the eye of the beholder. And as you say, there's intuition, i.e. experience from previous cases. If it looks like some site where you remember a bad feeling, then it's probably just as bad as what you remember. If it's a spoof of a known name (just like those Umega watches or Reabak sneakers), if it looks like a randomly generated name, or a GUID, or... well, whatever rings bad bells is probably bad.